Privacy Policy & Data Protection Notice

1. Introduction & Scope

SortAfter Projects & Services Limited (RC: 1030455, registered under the Companies and Allied Matters Act, Federal Republic of Nigeria), along with author Moses Taiwo ("we", "us", "our"), respects your personal privacy. This Privacy Policy governs the collection, storage, use, and protection of personal data provided through our lead capture forms, educational website (mosesmoney.com), WhatsApp automated messaging, and email newsletters.

We process all personal information strictly in compliance with the Nigeria Data Protection Act (NDPA 2023), the Nigeria Data Protection Regulation (NDPR), and international advertising platform transparency policies (Meta Platforms, Inc., Google LLC, and TikTok Pte. Ltd.).

2. Exact Information We Collect

When you interact with our website, request the free 37-page LANDLORDING PDF blueprint, or register for property updates, we collect only the information necessary to deliver our educational materials and services:

• Full Name (`name`): To personalize our communications, issue your free downloadable materials, and prepare seat boarding passes for Saturday inspection bus tours.
• Email Address (`email_address`): To deliver your direct PDF download link, title verification checklists, corridor price tracking newsletters, and transaction notices.
• Phone Number (`phone_number`) & Country Code (`phone_number_country_code`): Your active WhatsApp mobile number with your country's international dialing prefix (e.g. +234 for Nigeria, +44 for UK, +1 for US/Canada) to instantly send the PDF guide via WhatsApp, send site inspection bus departure reminders, and deliver critical title alerts.
• State / Geographical Location (`state`): Your resident Nigerian State (e.g., Lagos, Ogun, Oyo, Abuja FCT, etc.) or "Other/outside Nigeria" (Diaspora). This enables us to send relevant corridor recommendations (such as Mowe-Ofada and Atan-Ota for South-West residents vs. Moniya for Oyo residents or corporate diaspora power-of-attorney services).
• Security Honeypot Parameter (`fax_number`): An invisible anti-spam field designed to catch automated bots. No legitimate user data is collected from this field.
• Technical & Analytical Data: IP address, browser type, device information, operating system, referrer URL, and conversion interaction tags (Meta Pixel, Google Tag, TikTok Pixel) used strictly for web performance and conversion analysis.

3. Purpose & Lawful Basis of Processing

We process your personal data on the lawful basis of your explicit consent provided when submitting our opt-in form, as well as our legitimate educational and commercial interests:

• To dispatch the 37-page LANDLORDING: BUY LAND. BUILD WEALTH. PDF guide immediately via WhatsApp and Email.
• To provide complimentary boarding reservations for our Saturday executive inspection tours departing Ikeja/Berger to corridor sites.
• To send weekly real estate due diligence advisories, Land Registry updates, and corridor infrastructure reports.
• To protect our subscribers against fraudulent land sellers, survey coordinate manipulation, and counterfeit land deeds.
• To measure the effectiveness of our informational advertising campaigns across social networks.

4. Zero-Spam Guarantee & Third-Party Sharing

We respect your inbox and WhatsApp space. SortAfter Projects & Services Ltd maintains a strict zero-spam policy:

• We NEVER sell, rent, monetize, or trade your personal contact details to external third-party telemarketers, brokers, or data aggregators.
• Your contact data is processed only through secure, enterprise-grade delivery partners (e.g., transactional email servers and official WhatsApp Business delivery APIs) bound by strict non-disclosure and data privacy agreements.
• We do not disclose your personal data to government agencies unless compelled by a valid court order or statutory requirement under Nigerian law.

5. Advertising Platforms & Conversion Pixels (Meta, Google, TikTok)

To evaluate marketing campaigns and reach salary earners seeking genuine landownership, our website utilizes standard tracking technologies:

• Meta Platforms (Facebook & Instagram Pixel): Used to measure ad engagement and report lead conversions. See Meta Privacy Policy.
• Google Tag / Analytics: Measures anonymized site navigation, page visit duration, and landing page usability. See Google Privacy Policy.
• TikTok Pixel: Measures traffic generated from TikTok short-form informational videos. See TikTok Privacy Policy.

You can disable cookies and personalized ad targeting at any time in your web browser settings or by visiting the Digital Advertising Alliance Consumer Choice Tool or YourAdChoices.

6. Data Security & Retention

We deploy 256-bit SSL (Secure Socket Layer) encryption for all data submitted through our forms. All stored records are protected behind restricted-access, encrypted server databases.

We retain your contact data only for as long as you wish to remain an active reader of our educational materials. If you unsubscribe or request data deletion, your records are promptly purged or anonymized from active delivery queues in accordance with the NDPA 2023.

7. Your Legal Rights (NDPA 2023 Data Subject Rights)

Under Sections 34–40 of the Nigeria Data Protection Act 2023, you hold the following absolute rights regarding your personal information:

• Right to Withdraw Consent: You may opt out of our communications at any time. Every email contains an instant one-click Unsubscribe link. For WhatsApp messages, simply reply STOP to be immediately removed.
• Right of Access & Portability: You may request a copy of the personal data we hold about you.
• Right to Rectification: You may request corrections to any inaccurate phone number, state, or name on file.
• Right to Erasure ("Right to be Forgotten"): You may request the permanent deletion of your contact records from our systems.
• Right to Lodge a Complaint: You have the right to submit a complaint to the Nigeria Data Protection Commission (NDPC) (ndpc.gov.ng) if you believe your data has been processed unlawfully.